Advertising Journal

             Marketing and advertising are both important when it comes to putting your company's face out there for everyone to see. Most companies need to have a great marketing strategy to promote their company. In order for a company to succeed and remain productive, they must have a great marketing and advertising department. Marketing and advertising for the most part are expensive, but if you want your company to be exposed you will pay the price. I think so many companies fail due to lack of funds to support marketing and advertising. Some companies do not include marketing and advertising as a large budget when they are working on budgets for their company. Radio ads are a form of advertising and the ads cost so much per seconds and air time. This can be real costly but if the company wants exposure they have to pay for marketing and advertising. Sometimes marketing and advertising can be done by word of mouth and sometimes this can be good or damaging to a company. If an individual is truly happy with the company they will definitely sell the product or help the company. However, if the individual is very unhappy it will show because if the word spread most people would be cautious about using the company. Marketing and advertising play an important role in their ability to compete in the marketplace. Companies have to figure out their marketing strategy to decide how they are going to advertise. Knowing the target market selection is must. If the company does not have a target market selection, how will the company know their goals and objectives? In order to determine these target markets must be the focus. If the company tries to market a product and have the wrong target market, they will fail because the product would not appeal to that market.  So first and foremost knowing your audience will help you become successful if your marketing and advertising strategy is on point.

            The major trends happening now in the industry I would say is internet marketing and social media. So many companies are using internet marketing which sometimes is better for the company. Surveys and information can be gathered from customers in real time and processed.  Internet marketing has several advantages and can be used for two way communication because of its capability. Internet also offers the capability of more closely and precisely measuring the effects of advertising and other types of promotion. Social media is very popular now. You have twitter and Facebook and so many millions use these social media networking tools which make it very easy to advertise. Since this trend is so popular you even have academia using these tools to market their colleges and other programs. I think they both serve the purpose they were created for. I think the trends are improving each year because there is always something new or something new learn that keeps these marketing vehicles around for success.