The internet ad pops out at the reader. The colors are also good colors to catch someone’s attention. This ad would probably appeal to individuals who are technical, into mechanics, and also affiliated with the military. I would probably skip this ad no matter how inexpensive it is. The ad appears to be boring other than the bright lights in the background.
The execution style would be scientific/technical evidence. Based on the picture there is possibly some endorsement from the military. This would be a positive way to show the military versus always showing coffins of fallen soldiers.
The target market would be individuals in the military life. The positioning strategy would be use or application. I think rational and emotional appeals combined are used here.
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