The radio ad is full of colors and fun. The way the ad is presented makes you interested. The layout and the bold colorful letters stand out. I think the colors will draw the attention to the ad and make people wonder what type of event it is if they are not familiar with it.
The execution styles used would be imagery and humor. The negative would be if someone is not familiar with the radio station or the event that is being advertised. They may take the radio ad as a joke since it is very bold in colors and basic. It is not fancy but it stands out for an ad. The positive would be it would definitely be good for the target market because they would recognize it immediately.
The target market would be mixed listeners of V-103 and preferably females based on the radio ad. The positioning strategy would be product attributes and benefits. Emotional and informational appeal is used here.
Ok, considering this is part of a flash file, it can be considered an example of an internet ad but not an ad on the radio (it is an ad about the radio)
ReplyDelete