The TV ad for a movie seems dark and gloomy. Looking at the ad would indicate it is a scary or maybe a suspense movie. No colors basically just black and gray. This would not really make me want to see the movie. Maybe a trailer or clips of the movie would but this has nothing that stands out.
The execution style used would be imagery. The dreary picture with black and gray clouds would be great for demonstrating suspense for the movie which would be a positive for giving some insight on what to expect. I think it could be looked at negatively because there should be more going on in the ad to promote the movie.
The target market would be all individuals interested in suspense, horror, or documentaries. Ages 16 and up. The appeal used would be emotional and teaser advertising which would spark curiosity.
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