Direct Mail- Taken with Camera

The Direct Mailer is trying to persuade customers to come in for services. They have attached coupons that would definitely spark attention if someone needed those type of services. It is more like a postcard that women could just drop in their purse and men could place in their car. It has fine print that could be overlooked but displays the expiration date showing the time frame the individual has to use it.. The FREE in all caps would definitely catch the attention all car drivers and anyone shopping for tires.

The execution style would be straight-sell or factual message. The only negative I could see would be not giving enough information to the customer about the product and the small fine print details. On the other hand all the coupons are bold with black letters so you know exactly what you are getting.

Target market selection would be anyone that own a car. I think more women would use the coupons than men. Informational and rational appeal is being used for the Direct Mail. The positioning strategies would be product attributes/benefits, price/quality, and product user.