The Pepsi billboard ad is very eye catching. The colors of this billboard also make this billboard stand out. If you are driving along the interstate you will notice this ad because of the color scheme. They also used Pepsi colors. I also think it was very creative to show only the lips of the person and have them painted blue and red. It is weird but that would catch someone’s attention. Just looking at the billboard would make you thirsty. It appears refreshing and gives off the idea to stop and get a Pepsi from the store. It also shows patriotic because of the colors red, white, and blue. I think the colors are right for the billboard and would draw a lot of attention.
The execution styles used would be humor, imagery, straight sell or factual message, and comparison. The negatives would be if someone did not look at it as humor based on the appearance of the female with her face painted white with blue and red lips. Some could think it’s crazy. For the people that like Coke products over Pepsi they would not think twice about the billboard. The colors and everything else would not appeal to them because they are not interested in changing beverages no matter what. The positives would be that all Pepsi lovers would immediately recognize and understand the billboard. The message would go over well with people that drink Pepsi and they would appreciate the creativeness.
The target market would be all drinkers of Pepsi and retail chain and stores that sell beverages. The positioning strategies would be product attributes and benefits, price/quality, and competitor. Emotional, rational and informational appeals are used here in this billboard.
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