The Time magazine cover appears boring. The colors used for this ad does not make it stand out. The little boy on the cover may spark attention and make someone curious to pick up the magazine and read it. This would appear to maybe shy person but not a non-shy person. They would look at it and think it was boring without thinking twice about it. Some sports fans may be interested in it because it mentions Eli Manning in the title. The layout of the cover makes the magazine seem so far away. I think the title of the articles do not stand out. Everything blends all together.
The execution styles used are personality and imagery. The negative would be that this ad would only appeal to someone that may be shy or interested in world topics. The positives would be that some of the articles would appear to readers into politics and sports. The image of the little boy standing shyly in the corner would attract most likely readers with kids.
The target market would be people who have kids. Rational and emotional appeal would be used for this magazine. The positioning strategies would be by use and product user.
Again - this isn't an advertisement....
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