The Jet Magazine has some color. The titles are in white so individuals would instantly take notice to the titles and be enticed to read if interested. There is only one celebrity on the cover so her fans would definitely be interested in reading because she stands out on the cover. This would not just target African American readers because they also talk about Dancing with the Stars and I think several people all races enjoy this show. So this could have a diverse audience. One of the major headlines or hot topics Trayvon Martin would also intrigue some individuals to read.
The execution styles would be personality and comparison. The positive is that come individuals would be able to relate because of the celebrity portrayed personality in the movie she played in or simply because she is a upcoming rising actress who probably have similar stories to other women. The comparison would be competing with other magazines. This could be negative depending if the audience does agree with the cover or the magazine.
Target market selection would be mid 25-60s or older in the African American or minority communities. The reason I say this is because there are a variety of men/women displayed throughout Essence magazines of all ages and Jet magazine has been around for many years. Emotional appeal would be the appeal for this magazine. The positioning strategies used are attributes/benefits, price/quality, and positioning by product user.
No comments:
Post a Comment