Jet Magazine

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The Jet Magazine has some color. The titles are in white so individuals would instantly take notice to the titles and be enticed to read if interested. There is only one celebrity on the cover so her fans would definitely be interested in reading because she stands out on the cover. This would not just target African American readers because they also talk about Dancing with the Stars and I think several people all races enjoy this show. So this could have a diverse audience. One of the major headlines or hot topics Trayvon Martin would also intrigue some individuals to read.

The execution styles would be personality and comparison. The positive is that come individuals would be able to relate because of the celebrity portrayed personality in the movie she played in or simply because she is a upcoming rising actress who probably have similar stories to other women. The comparison would be competing with other magazines. This could be negative depending if the audience does agree with the cover or the magazine.

Target market selection would be mid 25-60s or older in the African American or minority communities. The reason I say this is because there are a variety of men/women displayed throughout Essence magazines of all ages and Jet magazine has been around for many years. Emotional appeal would be the appeal for this magazine. The positioning strategies used are attributes/benefits, price/quality, and positioning by product user.

Direct Mail- Taken with Camera

The Direct Mailer is trying to persuade customers to come in for services. They have attached coupons that would definitely spark attention if someone needed those type of services. It is more like a postcard that women could just drop in their purse and men could place in their car. It has fine print that could be overlooked but displays the expiration date showing the time frame the individual has to use it.. The FREE in all caps would definitely catch the attention all car drivers and anyone shopping for tires.

The execution style would be straight-sell or factual message. The only negative I could see would be not giving enough information to the customer about the product and the small fine print details. On the other hand all the coupons are bold with black letters so you know exactly what you are getting.

Target market selection would be anyone that own a car. I think more women would use the coupons than men. Informational and rational appeal is being used for the Direct Mail. The positioning strategies would be product attributes/benefits, price/quality, and product user.

AJC Newspaper Ad

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The AJC newspaper has a lot of  interesting articles from looking at the cover. I would probably pick it up on a Sunday for coupons only unless it was a very interesting article I wanted to read. Some people would probably be interested in learning about the latest million dollar winner. The paper is plain but the color scheme makes it stand out. Sunday is all red which is eye catching if you know about the coupons already.

The execution style would be straight sell or factual message. Basically what you see is what you get and there are no tricks. The negative is they should have a bigger cover story to attract attention but on the positive note Sunday coupons will attract coupon lovers.

Target market would be maybe mid 30s-60 maybe. I say this because now most people just go to the internet for news. They do not actually pick up newspapers anymore. Informational appeal is being used. The positioning strategy would be price/quality, benefits, product user, and product use and application.